To celebrate ‘World Food Day’ Sustainability Tribe in association with Novotel World Trade Center Dubai, hosted a community awareness event about ‘Sustainable Food’ on Friday, 18th October. The event was held at the hotel and was the October edition of Sustainability Tribe’s monthly social awareness campaigns. The aim of this event was to make UAE residents aware of different aspects of food and its impact on the environment, society as well as human health and how the younger generations will pave the future for sustainability in the UAE.
The event started with Amruta Kshemkalyani founder of Sustainability Tribe and professional sustainability advisor who shared her knowledge on how consumers can increase demand of sustainable food. She explained how we need to consider the environmental, economic, social as well as cultural aspects of food production. She focused on how residents can find the right food ingredients; based on the region we are located. Amruta shared various tips for sustainable living with the guests like reducing food waste, having a more plant based diet, reusing food waste for beauty care and much more. The Sustainability Tribe also set-up a market-place by inviting brands like C&H, The Eco Loop and Rootz Organics who supported the cause by showcasing their sustainable, bio-degradable and organic products to the guests.
After the insightful talk, the event was followed by an entertaining kids workshop on ‘Zero Waste Food’. The kids put on their chef hats & gloves, as they followed the lead of Vinay Sadanand, the Sous Chef at Novotel World Trade Centre who was overwhelmed with joy to see the adorable and enthusiastic faces of the children. Chef guided our young culinary masters from start to finish as their parents captured these exciting moments on camera. The kids enjoyed making plant- based sandwiches that included healthy and delicious ingredients like quinoa, cucumber and Feta cheese. The most memorable moment was when an 8 year old boy innocently shouted “I love salad!” at the end of the workshop which even took his parents by surprise. Sustainability Tribe and the hotel awarded the children with digital certificates for participating in the workshop and hence minimized the use of paper to further drive the sustainability concept. The kids then hurried to the photo booth where they took some lovely photos with stylish props to end the day in sustainable smiles.
More about Sustainability Tribe:
SustainabilityTribe.com is the Middle East’s pioneering sustainability focused media founded by sustainability consultant Amruta Kshemkalyani in 2009. For the last 10 years Amruta Kshemkalyani has been raising public awareness through Sustainability Tribe with the aim creating a grassroots movement for positive change in consumer behavior. Amruta is working as sustainability consultant and advisor in UAE for the last 13 years and helping many businesses to transform into sustainable businesses. She is an expert sustainability speaker, trainer and UAE’s top sustainability influencer.
More about the Hotel:
The Novotel World Trade Centre is a part of the Dubai Convention and Exhibition Centre, the hotel offers 412 contemporary design rooms and fully equipped with the highest quality amenities to offer guests a memorable stay, dining and meeting experience. The Suite is the perfect choice for many with a spacious living area that guarantees relaxation and comfort for families and business travelers. Guests can enjoy an international dining experience at Entre-Nous Restaurant or jazz up the night at Blue Bar with some soothing live music.
More about #ZeroWasteUAE Initiative:
Sustainability Tribe launched #ZeroWasteUAE Social Initiative in 2017 with the aim of creating a consumer movement to increase demand of package-free products in local market. Amruta Kshemkalyani founder of this initiative first attempted zero waste lifestyle in 2015-2016, a pioneering in the Middle East to attempt such lifestyle. Then she went on to perform a case study on ‘state of UAE’s waste’ before launching the initiative for the public. Findings of her case study are available on Sustainability Tribe .com. Any organization, school or individuals can join this #ZeroWasteUAE social initiative.